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Creative Strategy

I work at the intersection of storytelling and strategy: where creative instinct meets audience insight.

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I build brand strategies that are people-first: from social media launches to full brand identity work, I specialize in taking a founder's vision and turning it into something clear, connected, and built to grow. 

 

 I currently lead creative and commercial strategy at WAVZE,

a sonic strategy company for sport.

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WHAT I DO

Brand launch strategy

Brand architecture and positioning

Framework and methodology development

Creative direction

Campaign planning

Content strategy and social storytelling

Client leadership and pitching

SEO and AI search readiness

Analytics and performance reporting

case studies

  • TikTok
  • Instagram
  • Spotify
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